Promotional companies place their brand names or logos on pens, clothing, etc. to promote their business. If someone wears a shirt or a cap with the logo or your business name; its like they are wearing a uniform and the logo acts as a badge. The promotional companies have become conscious now days in providing clothes to their customers that makes statement about style and quality. If your logo on product has style and quality, people will relate your business to have quality products.
Branded lanyards may not suddenly grab one eye as a feasible source of promotion, but again not every promotional lanyard stand out. Just give it a thought about the ones who use a lanyard with your business name on it. Lanyards are generally used in official or practical capacity so they mean a lot to the person who is wearing them. Apart from identification badge people use them in many other ways such as pen torches, grocery razors, knives, and whistles.
Businesses must get their brand name and logo printed on the articles of clothing in such a way that it is noticeable. Every garment is different with different shape size and colour. But what matters is quality and brand. Inferior quality article will deplete the look of your logo and brand in just a few washes. So you must ensure high quality.
If you want to promote your business you need to think out of the box and get the brand name and logo done on multiple accessories going in the market. Lanyards form a great source of promotion. They are popular with foremen, teachers, supervisors, employees etc.